Think Like A Designer, Don’t Act Like One

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Think Like A Designer, Don’t Act Like One offers 75 surprising insights into the world around you. From the Fiat Multipla to the Ikea hotdog. After all, everything man-made first had to be conceived and designed. And not just on the outside.

This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.

Paperback
180 x 145 x 15 mm
160 pages